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Blueberry Muffin balm: a bakery-scent sniff test

Beauty · United States · Video in English · 1 deliverable

Blueberry Muffin - Limited EditionApple Cinnamon - Limited EditionS'mores Bee Balm - Limited Edition

The mission

A creator could pitch a short video for the Blueberry Muffin - Limited Edition lip balm, built around the scent of freshly baked blueberry muffins and the small, cute balm itself.

What to film

First 3 seconds
Hold the Blueberry Muffin balm next to a real muffin and take a big sniff to camera.
Middle
Apply the balm and show a close-up of the lips, mentioning the beeswax and natural oils from the product description.
Last 3 seconds
Show the balm in your palm to highlight its small size and say your verdict on the scent.

Deliverable and terms

FormatVertical video, 9:16
LanguageEnglish
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Bee Balm

Beeswax lip balms in cozy, bakery-inspired seasonal scents

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Frequently asked questions

What would the video focus on?

The scent and the look of the balm, as the product description stresses the blueberry muffin aroma and the cute packaging.

Does the creator need the product beforehand?

Usually the creator and the brand agree on how the product is provided before filming. This can be raised in the pitch.

Can the idea be adapted?

Yes. The brand can ask for a different tone, length or setting, and the creator can adjust the shots.

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