Shampoing Colorant Instantané: a first-time colour story
Beauty · France · Video in French · 1 deliverable
The mission
A creator could propose to NOVARA PARIS a video of the Shampoing Colorant Instantané told as a first try at home, covering why she chose it, how it went and how her hair looks afterwards.
What to film
First 3 seconds
Hold up the Shampoing Colorant Instantané and say in one line why you want to try colouring your hair at home.
Middle
Show the application step by step, with a close-up of the lather and the colour as it develops.
Final seconds
Reveal your hair after drying, turning toward the light, and give your honest first impression.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | French |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
Make an offer
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Frequently asked questions
What tone suits this idea?
A personal, honest first-try tone works well. Talk about the steps and what you saw, without exaggerating.
Can I mention the product's features?
Only what the site states: instant, 10 minutes, ammonia-free and stain-free. Avoid adding claims that are not on the brand's site.
How long should the video be?
Short vertical formats of about 30 to 45 seconds usually work well, but you can adapt it in your pitch.
