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AUREN GUM: the after-coffee routine

Beauty · Spain · Video in Spanish · 1 deliverable

AUREN GUM

The mission

A creator could propose a short video where AUREN GUM becomes the last step of the coffee break, showing the pack, the peppermint gum and the 4 actives listed on it.

What to film

First 3 seconds
Close-up of an empty coffee cup, then a hand picks up the AUREN GUM pack.
Middle
The creator opens the pack, chews a piece and reads out the 4 actives printed on it.
Last 3 seconds
A smile to camera with the pack in hand, and the gum placed back in the bag.

Deliverable and terms

FormatVertical video, 9:16
LanguageSpanish
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Lucía Auren Activa

Sugar-free gum for after your coffee

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Frequently asked questions

How long should the video be?

A short vertical video of 15 to 30 seconds usually fits this kind of routine idea.

What should the creator show of the product?

The pack, the peppermint gum and the list of 4 actives, using only what the brand states on its site.

Can the creator adapt the idea?

Yes. It is a starting point, and the creator can adjust the setting, tone and format when proposing it to the brand.

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