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Refurbished vs new: a creator's honest comparison

Tech · France · Video in French · 1 deliverable

The mission

A creator could pitch a short video about choosing refurbished over new, built around the benefits the Back Market site mentions: free standard delivery, a 12-month minimum warranty and payment in 3 or 4 instalments.

What to film

First 3 seconds
The creator holds up a device and asks on camera whether refurbished is worth considering.
Middle of the video
Screen recording of the site, pointing out the delivery, warranty and instalment payment details.
Last 5 seconds
The creator shares their own verdict and what they would check before ordering.

Deliverable and terms

FormatVertical video, 9:16
LanguageFrench
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Back Market

Refurbished tech, with a 12-month minimum warranty

View the brand

Make an offer

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Frequently asked questions

Does this idea need a specific product?

No. It is about the brand's refurbished range in general, so the creator can pick any item they actually have or order.

Which details can the video mention?

Only what the site states: free standard delivery, a contractual warranty of at least 12 months and payment in 3 or 4 instalments.

What tone works best?

A natural, honest tone, like advice to a friend. Avoid exaggerated claims and stick to what you can show.

Recommended tools

The tools we recommend

A short list of tools we like, from making the content to selling with it.

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