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Posture Pro: the first-day look

Parenting · United States · Video in English · 1 deliverable

Posture ProPosture Pro™10,000 Whys Kid's Encyclopedia

The mission

A creator could propose a first-day video of Posture Pro: the box on the table, the first look at the product and the first try in front of a mirror. It keeps to what the creator sees and feels, and avoids saying what the product does for the body.

What to film

First 3 seconds
The box is placed on a table and the creator says it is day one with Posture Pro.
Middle of the video
The product comes out of the box and is turned in the hands before a first try in front of a mirror.
Last 5 seconds
A side view in the mirror and a one-line first reaction to the camera.

Deliverable and terms

FormatVertical video, 9:16
LanguageEnglish
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

SMART KIDS

Posture Pro and a kid's encyclopedia from SMART KIDS

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Frequently asked questions

What is a first-day video?

A video made right after the product arrives, with reactions that have not been polished. Honest first impressions are the value.

Should the video say how long the creator will use it?

Only if the creator really plans a follow-up. Otherwise it can simply say this is a first look.

Why use a mirror shot?

A mirror lets the viewer see the creator and the product at once from the side. It also keeps the camera still.

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