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New Balance 983, an early-2000s runner remixed

Fashion · Germany · Video in German · 1 deliverable

New Balance 983Adidas Samba OGNew Balance ABZORB 2010 GTX

The mission

A creator could pitch an on-foot film of the New Balance 983, a new silhouette that recombines elements of the performance runners of the early 2000s instead of copying one archive model, styled in an everyday outfit.

What to film

First 3 seconds
A low shot of the 983 stepping out of a doorway, then a quick turn to show the side profile.
Middle
Two outfit changes with the same pair, with the creator saying which early-2000s runner details they spot.
Final seconds
A close-up of the sole and upper in daylight and a one-line verdict.

Deliverable and terms

FormatVertical video, 9:16
LanguageGerman
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

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Frequently asked questions

What angle suits this model?

The shop describes it as a new silhouette built from early-2000s performance runner elements, so a "spot the references" angle fits.

Do I need to know sneaker history?

A little helps, but the safest way is to stick to what the shop writes about the model and say what you see on the shoe.

Which outfits work best?

Casual, everyday looks make a clear contrast with the runner heritage and show how the pair is worn in real life.

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