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Zip code to table: a local Pilgrim's® find

Food · United States · Video in English · 1 deliverable

The mission

A creator could propose to Pilgrim's USA a short local-find video: search a zip code on the brand's finder, go to the nearest result, bring Pilgrim's® home and show it in an ordinary meal, told as it really happened.

What to film

First 3 seconds
Phone screen showing the Pilgrim's USA zip code search, with the creator typing their own neighborhood.
Middle
The walk or drive to the nearest result, ending with the find in hand at the store.
Last 5 seconds
The haul on the kitchen counter, then a final shot of it at the table.

Deliverable and terms

FormatVertical video, 9:16
LanguageEnglish
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Pilgrim's USA

Find Pilgrim's® near you with just a zip code

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Frequently asked questions

Is a screen recording allowed in the video?

Showing the search on screen is the point of the idea, as long as the creator uses their own zip code and says plainly what they did.

What if the search shows no nearby result?

That is a valid and honest ending: film it as it is and say so, rather than reshooting it to look easier than it was.

Do I need to cook on camera?

No. The idea stops at the table, so a creator can show the find without any recipe.

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