Pettine, the wide-tooth comb
Beauty · Italy · Video in Italian · 1 deliverable
The mission
A video a creator could propose around the Pettine, a comb with a case, wide rounded teeth and a gentle way of detangling both dry hair and hair that is wet after washing. The video can show the comb in its case and then at work on wet hair.
What to film
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | Italian |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
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Frequently asked questions
What is the Pettine?
A comb with a case and wide, rounded teeth, designed to detangle gently both dry hair and hair that is wet after washing.
How do I show the case of the Pettine?
Open the case in a close-up at the start, then pass the comb through dry hair and through hair that is wet after washing. The wide rounded teeth are the detail to keep in frame.
What can I say about the gentle detangling?
Describe what you feel as the comb meets a knot, in your own words, and show the wide teeth up close. Keep to what the video shows and skip claims about hair health.
