Marc Aubert
Brand desk editor
Marc edits everything written for brands: what a brief has to contain, what usage rights actually cost, how to compare a marketplace with an agency, and how to judge whether a video worked. He prefers a guide that names its trade-offs over one that recommends the platform in every paragraph, and says plainly when a brand is better served elsewhere.
Covers
Briefs, budgets and usage rights, casting, paid distribution, measurement, sector playbooks.
This is a pen name for the UGC MATCH editorial desk, not a private individual. How these guides are written, sourced and corrected is set out in our editorial policy
Guides from this desk
- UGC: The Complete Guide for Brands (2026)
What user-generated content is, why it out-converts traditional ads, what UGC videos cost, and how to launch your first campaign without an agency.
- How much does a UGC video cost? (2026 pricing guide)
Typical UGC video prices range from 50 to 400 euros. See what drives the price, ranges by format and experience, usage rights add ons, and how to budget or set your own rates.
- How Much Does a UGC Creator Cost in 2026?
A UGC creator typically costs 80 to 400 euros per video, more with ad rights. What drives the price, packages vs retainers, and how to budget.
- How to find and hire UGC creators (without an agency)
The buyer's guide to UGC: marketplace vs agency vs freelancer, what to check in a creator's profile, writing a brief that works, and paying safely through protected payment.
- What Is UGC? A Simple Guide for Brands (2026)
UGC is content made by real people for a brand to post or run as ads. Here is what it is, why it converts, the main formats, and how to get it.
- AI Video or UGC Creators in Mexico
What generated video is genuinely good for, where it fails, and why the disclosure question matters here.
- How to Write a UGC Brief (Free Template)
A clear UGC brief gets you the video you actually want. Here are the sections that matter, common mistakes, and a copy-paste template.
- The Best Billo Alternative in 2026
Looking for a Billo alternative? What to compare, and where a multilingual marketplace where you pick your creator, with protected payments, fits.
- UGC for Beauty and Skincare Brands
UGC sells beauty because it feels real. The video types that convert, how to brief for skin and shade, rights for ads, and sourcing diverse creators.
- UGC Trends to Watch in 2026
UGC is moving from organic posts to paid ad creative, more localization, longer-form, and faceless formats. The 2026 trends and how to act on them.
- Best UGC Platforms Compared (2026)
Marketplace, agency, or freelance site? A fair comparison of the best UGC platforms in 2026, with who each one is best for.
- How to Write a UGC Brief for Brazilian Creators
What a strong UGC brief includes, plus tone and culture notes for briefing creators in Brazil.