What makes a price vary, how to read a range, how a brand should budget a campaign and how a creator should position themselves.
What makes the price vary
Seven factors, by order of impact.
The usage rights, duration and territory.
Advertising use or organic only.
The number of deliverables.
The length and the number of formats.
Exclusivity, if requested.
The delivery time.
And the complexity of the shoot.
What should not make the price vary
Six elements often wrongly invoked.
The creator's follower count.
The brand's fame.
The size of the company.
The promise of future volume.
The creator's enthusiasm for the product.
And the beauty of the edit.
How to read a range
Six questions to ask in front of a price.
How many videos.
What length per video.
How many formats delivered.
Which rights, and for how long.
How many revisions included.
And what delivery time.
The orders of magnitude observed
Prices vary widely by country, by category and above all by rights. What is most often observed: a simple video in short organic use sits at the bottom of the range, a video with six to twelve months of advertising rights sits markedly higher, and a batch brings the unit price down. Those markers are checked on real profiles in your market, not in a general table.
Single video or batch
Six differences.
The single video suits a first trial.
The batch lowers the price per video.
The batch shares the preparation.
The batch lets you test three angles.
The single video leaves more freedom to change creator.
And the batch makes negotiating rights easier.
How a brand budgets a campaign
Seven items to add up.
The production price, per video.
The rights, for the duration wanted.
The distribution budget over four weeks.
The internal briefing and approval time.
Any service fees.
The cost of videos never run.
And a margin for one replaced creative.
The most frequent budgeting mistake
Deciding the number of videos before the distribution budget. Five creatives are ordered, almost nothing is left to push them, and none can be judged. The right order is the reverse: set the distribution, deduce how many creatives that budget can feed, and order that number.
How a creator sets their price
Seven items to add up.
The preparation and briefing time.
The actual filming time.
The editing time.
The exchange and revision time.
The depreciation of the equipment.
The charges and taxes applying to their status.
And a margin.
What justifies a higher price
Six demonstrable elements.
A visible specialisation in the category.
A short turnaround, met.
Hook variants delivered.
Subtitles and several formats.
Reviews that quote a result.
And the ability to deliver several languages.
What lowers a price, wrongly
Six reflexes to correct.
Cutting because you are starting out.
Cutting for a brand you love.
Cutting for a promise of exposure.
Cutting because the video is short.
Cutting because you do not show your face.
And cutting because another creator is cheaper.
How to invoice the rights
Six principles.
Start from the production price as the base.
Add a percentage per duration bracket.
Add a percentage per territory.
Invoice advertising use separately.
Price exclusivity, always.
And write the renewal price into the first quote.
The differences between markets
Six factors that explain gaps from one country to another.
The local cost of living.
The number of creators available in the language.
The level of demand from local brands.
The applicable taxation.
Transfer and exchange fees.
And negotiating habits.
What to write in a quote
Seven lines.
The number of videos and their length.
The formats delivered.
The number of revisions included.
The delivery date.
The rights, with an end date.
The territory.
And the total, with the applicable tax wording.
How to present a price without justifying it
Six rules.
Give the price first, not last.
List what it contains, in five lines.
Do not explain your calculation method.
Do not apologise for the amount.
Offer a cheaper alternative, not a discount.
And leave a silence after announcing it.
What an invoice must contain
Seven lines.
Your details and your registration number.
The client's details.
The invoice number and date.
The description of the deliverables.
The rights line, separate.
The total amount and the applicable tax wording.
And the due date.
How to plan a year's budget
Six markers, brand side.
A quarterly distribution budget.
A number of creatives per quarter.
An envelope for renewing rights.
A budget for replacing spent creatives.
A reserve for a new market.
And a review of spending every three months.
How to answer a negotiation
Six possible replies.
Recall what the price contains.
Offer the lower package, as it is.
Remove a deliverable rather than cut.
Shorten the rights duration.
Offer a batch to lower the unit price.
And accept a refusal without following up three times.
The price of the most requested add-ons
Seven options, to invoice separately.
An extra hook variant.
An additional format.
Subtitles in another language.
A voice-over on its own.
An expedited delivery.
An extension of rights.
And running from the creator's account.
How to estimate a quote in five minutes
Seven steps.
Count the deliverables requested.
Estimate the filming time.
Estimate the editing time.
Add the exchange time.
Multiply by your target hourly rate.
Add the rights line.
And round up.
What costs more than it looks
Six often underestimated elements.
An outdoor shoot.
A product to assemble before filming.
A second language.
A shortened deadline.
Approval by several people.
And a regulated category.
The costs brands forget
Six items missing from budgets.
The internal briefing time.
The approval time.
Shipping the product.
Replacing a creative that does not work.
Renewing the rights.
And out-of-scope revisions.
How to compare two quotes
Seven checks.
The number of videos.
The length of each video.
The formats delivered.
The rights and their duration.
The territory.
The number of revisions.
And the delivery time.
What to ask before accepting a low price
Six questions.
Are advertising rights included.
How many revisions.
How many formats.
What is the real turnaround.
What happens if the video does not suit.
And does the price cover a renewal.
The prices that should raise an alarm
Six situations.
A price far below all the others.
A price with no mention of rights.
A price that includes a total assignment.
A price conditioned on the video running.
A price that changes after acceptance.
And a price announced with no written quote.
What makes up a price, line by line
| Line | What it covers | How it varies |
|---|---|---|
| Production | Preparation, shooting, editing | The number of shots and takes |
| Rights | Media, territory, term | Advertising use multiplies it |
| Variants | Each extra version | Cheap once the shoot is done |
| Deadline | An accelerated delivery | A stated surcharge |
What is not calculated by time spent
A fifteen-second video can need more preparation than a one-minute one. The price follows what the video lets the brand do, never the length of the delivered file.
What to remember about the platform's retention
With us, signing up and the profile are free, the brand pays at ordering, funds do not leave immediately, the transfer follows approval, and the retention is 10% on the creator side.
Where to find the right price
On UGC MATCH, joining is free and there is no subscription: creators display their own packages with a visible price, so you can compare with no prior exchange. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: do not look for the lowest price, look for the price whose contents you know exactly.
Sources
- Portal do Empreendedor (MEI), Brazilian government
- Receita Federal, Brazilian tax authority
- Simples Nacional, official portal
- Urssaf, official auto-entrepreneur portal
- Service Public, how to become a micro-entrepreneur
- Service Public, crossing the micro-entrepreneur turnover thresholds
- Agencia Tributaria, Spanish tax authority
- Spanish Social Security, self-employed registration (RETA)
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
