A well built package does half the negotiation on its own. If the client understands in ten seconds what they get, they do not ask for a discount, they ask for a date.

The three tiers that work

Basic

One video, one hook variant, one revision, organic rights on the brand's channels for six months. The tier that gets you tried.

Standard

Three videos, two variants each, two revisions, same rights, lower price per video. This is the one you want to sell, and it should be built to look like the obvious choice.

Extended

Five or six videos, multiple variants, subtitles, ad rights for a defined period. For brands testing in advertising.

Why to quote before tax

Your clients are companies and think in net amounts, because VAT is a neutral item for them. Quote the price before tax and state that VAT, and withholding where applicable, is added. A price mixing the two confuses accounts and delays payment.

The add ons that raise the ticket

  • Ad rights, by far the most important line.
  • Extra hook variants, little work and high value for anyone running ads.
  • Subtitles in another language, useful for brands selling into Latin America too.
  • Rush delivery, with a stated surcharge.
  • Horizontal format alongside vertical.

The mistake that caps your price

Putting everything in the basic tier. If rights and variants are already in, you have nothing left to sell the returning client, and your rate stands still forever.

How to write them

In lines, not paragraphs. Number of videos, variants, revisions, rights, timing, price. Buyers compare quickly and long copy loses to a list.

Keep reading

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Frequently asked questions

How many tiers?

Three. One gives nothing to compare, five confuse.

Price with or without tax?

Before tax, stating that it is added.

Do rights belong in the basic tier?

No, only in the top tier.

How should a package be written?

In short lines.