In Argentina the question that decides a purchase is usually not how much it costs, it is how many instalments. A video that ignores financing is leaving out the strongest argument the brand has, and forcing the buyer to go looking for it.

Where it belongs in the script

Not at the end. The financing condition has to appear in the first seconds, alongside the product, because it is part of the offer and not an administrative footnote. A thirty second video mentioning instalments at second twenty five has already lost half the audience.

Say it without small print

How many instalments, with which banks and until when. If the promotion is with one specific bank or has a cap, say so. A promise that later does not apply generates complaints and, worse, wrecks the reputation that took so long to build.

What the creator should not claim

A creator is not a financial adviser. They can state the current condition, but should not advise on taking on debt or claim something is free of charge when it carries a surcharge. Leave the brand responsible for the terms and the creator responsible for telling the product.

It changes which product you communicate

With twelve instalments, a high ticket becomes accessible and you should communicate the large model, not the small one. Without instalments, the conversation returns to price and value per peso. Same brand, two different scripts depending on the month's financing.

The video's expiry date

Bank promotions change. A video mentioning a specific condition expires but keeps circulating. The fix is two versions: one with the condition for the campaign and one without, which serves the rest of the year.

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Frequently asked questions

Where do I mention instalments?

In the first seconds, not at the end.

Should the bank be named?

Yes, and the cap if there is one.

Can the creator recommend financing?

No, only state the condition.

How do I stop the video expiring?

Film a version without the promotion.