When you deliver a video you are not delivering a file: you are delivering a permission to use it. Grasping that difference is what separates a creator who prices properly from one who gives away the most valuable part of the work.
In Argentina a second question sits on top of the first, and it often decides what you actually receive: in which currency, and on which date.
What you are really selling
Two separate things, invoiced separately.
Production: your time, your gear, your script, your edit. Billed once.
Licence: the brand's permission to use that material, on certain channels, for a certain length of time, in a certain territory. Billed according to how wide that is.
The same video is not worth the same as an organic post and as a paid ad running for six months. Charging differently for those two uses is not overreaching, it is standard practice.
The variables that set the price of the licence
| Licence point | What it covers |
|---|---|
| Channel | Organic, paid advertising, website, point of sale, television. |
| Duration | Three months, six months, a year, perpetuity. |
| Territory | Argentina only, Latin America, worldwide. |
| Exclusivity | A commitment not to work with competitors, over a set period. |
| Whitelisting | Running ads from your own account, which is a separate product. |
| Currency and date | The billing currency, the reference rate used, and the day it applies. |
Every widened variable raises the price. Writing them all down is what makes it possible to invoice an extension later without reopening the whole agreement.
Currency and date: the clause that matters most here
This is the line that template contracts imported from Europe or the United States never contain, because they do not need it.
An Argentine quote accepted today and paid several weeks later is not necessarily worth the same when the money lands. So the contract has to say three things, not one: which currency the price is expressed in, which reference rate converts it, and on what date that rate is observed, the invoice date or the payment date.
For the tax and reporting obligations that come with invoicing abroad, check with the relevant authority rather than with a contract template found online: the rules change, and an out-of-date guide costs more than a verification.
The five lines that prevent most disputes
A twenty page contract is not necessary. An email or an accepted quote is enough, as long as it states:
- What is delivered: number of pieces, length, formats, language.
- How many rounds of revisions are included, and the price of an extra round.
- Where the material may be used, for how long and in which territory.
- The price, the currency, the reference rate and the payment date.
- What happens if the project is cancelled after the shoot.
The vast majority of disagreements come from one of those five lines being missing.
The "perpetual and worldwide" that always comes back
Many agency contracts provide for perpetual, worldwide, all-media use. The clause is comfortable for the client and expensive for you.
The move is not to refuse it outright, it is to price it. Use with no time limit is worth considerably more than a six month licence. If the brand genuinely wants it, it can pay for it; if it does not really want it, it will accept a bounded term and you keep the option of billing again later.
What each rights line changes
| Scope granted | What the brand can do | Effect on price |
|---|---|---|
| Brand's own channels, 6 months | Post, pin, archive | Base |
| Paid advertising, 12 months | Run as an ad, test variants | Clearly above |
| Unlimited and worldwide | Everything, with no return to you | Several times the base |
What is put in writing before the shoot
The duration, the territories, the media, the right to alter the edit and the credit of whoever filmed.
What gets renegotiated later
Any extension: one more country, one more channel, one more month. Each extension has its price.
Your likeness stays yours
Appearing on camera adds a layer. Beyond the video itself, you are authorising the use of your face and your voice.
It is worth writing down that this authorisation runs for the same length as the licence, and that the material may not be re-edited in a way that changes the meaning of what you said. One sentence does it, and it settles in advance the least pleasant situation in this line of work: finding your face in a campaign you would not have agreed to.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
