How Brazilian creators price, hold their rates and handle usage rights and rush requests without underselling.
Price a package, never a single video
Seven reasons a batch beats an isolated video.
The batch matches how brands actually use content.
It avoids direct comparison with the price of a video found elsewhere.
It lets you spread the briefing and exchange time, identical whatever the volume.
It raises the average amount without raising the displayed rate.
It makes negotiation simpler, since you discuss content rather than a figure.
It naturally opens the door to monthly renewal.
And it protects you from additional free requests, since every element is listed.
Hold your price without justifying it
Seven behavioural rules, all observable.
Stating the price with no apologetic sentence before or after.
Never explaining your calculation, which interests nobody and weakens the position.
Leaving silence after the figure, the most important moment of the exchange.
Answering an objection with a question, never with a reduction.
Accepting a refusal without an immediate counter-offer.
Repeating the same price at the second request, with no variation.
And writing the price down, which makes it firmer than a figure said aloud.
What to give away instead of price
Six currencies that cost nothing.
Time, dealt with above.
The rights duration, shorter in exchange for the price being held.
The number of variants, reduced without changing the production rate.
An extra format, offered only if the shoot already produced it.
Priority in the schedule, which has value for a client in a hurry.
And a commitment over several months, which justifies a different unit price without breaking the list.
Invoice rights, exclusivity and urgency on top
Seven items never to include by default.
Advertising rights, with their duration written down.
Marketplace use, often forgotten and yet requested.
Category exclusivity, priced separately and limited in time.
Urgency, as a surcharge announced in advance.
Corrections beyond the planned round.
Buying the unedited rushes.
And renewal, whose price is stated from the first assignment.
Neutralise the payment-in-exposure trap
Six simple answers, all polite.
Asking what budget is planned for production, a question that settles half the cases.
Recalling that exposure pays neither for equipment nor for charges.
Offering a reduced rate for reduced use, rather than free work.
Accepting an exchange only if the product genuinely equals the price of the service.
Refusing without discussion offers of content in return for exposure on the brand's accounts.
And keeping a template reply, short, sent in ten seconds.
The exact sentences to use
Six formulations that work in negotiation.
My rate for this batch is this much, rights included for that duration.
I can adjust the scope, not the price.
On that budget, I can deliver two videos instead of three.
If the deadline is more flexible, I can fit you in next month at the same price.
Exclusivity is possible, it is priced separately.
And simply, I understand, another time then.
How to present your price list
Seven presentation rules that save time and money.
Three lines maximum, never a double-entry table.
One price per batch, with the exact contents of each batch.
Rights mentioned in each line, never relegated to a footnote.
A delivery time stated for each batch.
A line stating what is not included, the most useful of all.
A validity date for the list, which makes a future rise natural.
And a one-page document, sent as an attachment rather than copied into the message.
What to write in the quote
Six mentions that avoid almost every dispute.
The number of videos and their length.
The formats delivered, and the number of versions per video.
The delivery date, tied to receipt of the product.
The number of correction rounds included.
The authorised use and its duration, with what is excluded from it.
And the payment terms, with any deposit and the due date.
Raise your rates as you grow
Seven moments that justify an increase.
After ten assignments delivered on time.
When your calendar is full two weeks ahead.
When you regularly turn down assignments.
When a client asks for exclusivity.
When you specialise in a regulated category.
When you add a service, editing, subtitles, a second language.
And once a year, on new clients first, never on everybody at once.
What lowers a price without anybody asking
Six behaviours that cost money, often without being noticed.
Stating a price preceded by I think it would be.
Sending a quote with no validity date, which invites negotiation later.
Systematically delivering more than agreed, which redefines the scope through habit.
Accepting the first out-of-scope correction request without mentioning it.
Answering an objection with a long explanation, which signals discomfort.
And publishing a price list with no mention of rights, which suggests they are included everywhere.
What is negotiable, and what is not
| The element | Negotiable | Why |
|---|---|---|
| The number of videos | Yes | Volume lowers the unit cost |
| The deadline | Yes | A generous deadline costs less |
| The usage rights | No | They set the value for the brand |
What replaces a price cut
Removing something. Fewer variants, a longer deadline, shorter rights: each removal justifies a lower price without devaluing the work itself.
What you say when a budget is too low
Precisely what you can deliver at that price. A quantified counter-proposal turns a refusal into a discussion, and it is the only answer that keeps the door open for next time.
When to accept less
Five situations where a lower price stays rational.
When the batch is large and the calendar is empty.
When the brand pays immediately and with no delay.
When the use is very limited, and written as such.
When the assignment replaces prospecting that would have cost you more.
And when you are testing a new category, provided you announce it as a dated launch price.
One last marker: in Brazil, what raises rates is neither talent nor seniority, it is the ability to state a price, then stay silent, and to offer something other than money when the person opposite has to obtain something. A price list is far easier to defend when it already contains variables other than the price.
