The method for setting your rates, building packages that sell, and what the statuses in France and Brazil concretely require in order to invoice properly.
What you are really selling
A production and a usage right, not an audience. That distinction changes everything in how the price is built: filming time sets the floor, the licence sets the margin, and the follower count enters nowhere.
How to calculate a floor price
Seven items to add up.
The preparation and briefing time.
The actual filming time.
The editing time.
The exchange and revision time.
The depreciation of the equipment.
The applicable contributions and taxes.
And a margin, otherwise it is not a price.
What people systematically forget to count
Six invisible items.
The time spent answering messages.
The time spent tidying the set.
The export and sending time.
Unreimbursed purchases.
Orders cancelled after preparation.
And the monthly admin.
Building three packages that sell
Seven elements to define for each.
The number of videos.
The length of each video.
The formats delivered.
The number of revisions included.
The delivery time.
The rights, with their duration.
And what is not included.
The entry package
Six characteristics.
A single video.
One format.
One revision included.
A standard turnaround.
Short organic rights.
And no hook variants.
The middle package
Six characteristics.
Three videos, different angles.
Two formats per video.
Two revisions included.
Burned-in subtitles.
Six months of advertising rights.
And one hook variant per video.
The advertising rights option
Six rules for selling it.
Present it as a separate line.
State a precise duration.
Name the territories.
Set a price known in advance.
Plan a renewal price.
And never include it by default.
When to raise your rates
Six legitimate moments.
After five delivered orders.
After a review that quotes a result.
When you are turning orders down.
When your turnaround is lengthening.
When you add a format.
And once a year, on principle.
How to get paid without risk
Seven rules.
Never film without a written order.
Ask a new client for a deposit.
Write down the payment date.
Deliver in a private space.
Send a watermarked version before payment, if needed.
Go through a platform that frames the payment.
And refuse payment conditioned on the video running.
Your status, the questions to ask in France and Brazil
Seven questions, for an accountant or the official desk.
Which regime matches my level of activity.
Which contributions are due, and how often.
From what threshold does the tax apply.
What details must appear on my invoices.
How do I declare income coming from abroad.
Which expenses are deductible.
And which insurance is advisable.
The status in Brazil, the questions to ask
Seven equivalent questions.
Which category matches my activity.
What monthly contribution is due.
What annual ceiling applies.
What invoice do companies expect.
How is a payment in foreign currency received.
Which supporting documents should I keep.
And from when should I change legal form.
In both countries these rules change and depend on your situation: they are checked with the competent administration, never on a forum.
What the two statuses have in common
Six points identical in practice.
Registration required before invoicing.
A number that must appear on every invoice.
Contributions due even in quiet months.
An annual ceiling to watch.
A periodic declaration to file.
And a dedicated bank account, strongly advised.
What to prepare before the first invoice
Six items.
A registration number obtained.
A separate bank account.
An invoice template validated once.
A table tracking income.
A folder for supporting documents.
And a reminder for the deadlines.
How to track your ceiling
Six habits.
Note every invoice on the day it is sent.
Keep a rolling twelve-month total.
Check that total every quarter.
Anticipate the busy months.
Book a meeting before approaching the threshold.
And never reason on an isolated month.
Invoicing a foreign brand
Six points to have checked.
Whether you can invoice outside the country.
How foreign currency is received.
Conversion and transfer fees.
The exchange rate applied and its date.
The conversion to use for the declaration.
And the supporting documents to keep.
What to check on an order from abroad
Six points, before accepting.
The company's exact legal name.
The country of invoicing.
The payment currency.
The stated payment term.
Which bank fees each side bears.
And the tax wording expected on the invoice.
The mistakes that cost money
Seven frequent errors.
Invoicing before having a number.
Being paid into a personal account.
Forgetting to set money aside for contributions.
Including rights in the price with no separate line.
Accepting unlimited revisions.
Not chasing a late invoice.
And discovering the ceiling after crossing it.
How to chase an unpaid invoice
Six steps, in order.
A short, factual written reminder.
A second reminder with a copy of the invoice.
A phone call.
A formal written notice.
Advice from a legal professional.
And no new work in the meantime.
How to organise your invoicing each month
Seven moves, on the same day each month.
Issue the invoices for delivered orders.
Check the payments received.
Chase the overdue invoices.
Transfer the set-aside share to the dedicated account.
File the expense receipts.
Update the rolling twelve-month total.
And note next month's deadlines.
The documents to keep and for how long
Six items, with their logic.
The invoices issued, for the applicable legal period.
The expense receipts, for the same period.
The business account statements.
The accepted quotes and the rights agreements.
The proofs of delivery.
And the declarations filed.
The exact retention period depends on your country and is checked with the competent administration.
What to do at year end
Seven actions.
Check the annual total against the ceiling.
Gather all the supporting documents.
Review the unpaid invoices.
Prepare the declaration to file.
Book a meeting with an accountant if needed.
Check the revised amounts for the coming year.
And reassess your own rates.
Your action plan
Seven steps, in this order.
Calculate your floor price.
Write three packages.
Add a separate rights line.
Regularise your status.
Have an invoice template validated.
Open a dedicated account.
And set up the automatic set-aside transfer.
Pricing, presenting and defending a quote
Seven steps.
Set a desired monthly net income.
Add the estimated contributions and taxes.
Add the fixed costs of the activity.
Divide by the real number of billable hours.
Remove the non-billable hours.
Round up.
And review that figure once a year.
How to present a quote
Seven lines, in this order.
The number of videos and their length.
The formats delivered.
The number of revisions included.
The delivery date.
The rights line, separate.
The total and the applicable tax wording.
And the quote's validity date.
The options that raise the order value
Seven options to offer as standard.
An extra hook variant.
An additional format.
Subtitles in another language.
A voice-over on its own.
An expedited delivery.
An extension of rights.
And a batch of three videos rather than one.
How to answer a discount request
Six possible replies.
Recall what the price contains.
Offer the lower package, as it is.
Remove a deliverable rather than cut.
Shorten the rights duration.
Offer a batch to lower the unit price.
And accept a refusal without following up.
How to handle a client who pays late
Six steps.
Check the invoice was complete.
Send a short reminder at the due date.
Follow up at fifteen days with the copy.
Call if the amount justifies it.
Suspend any new order.
And require a deposit going forward.
What to plan for the quiet months
Six habits.
Pay yourself a fixed amount every month.
Keep a three-month reserve.
Anticipate the calm periods of your category.
Contact former clients before the dip.
Prepare shorter formats to offer.
And avoid committing to a spend during that period.
What to note after every order
Six pieces of information.
The real time spent.
The number of round trips.
The price actually received.
The duration of the rights granted.
The licence end date.
And whether you would accept the same order at the same price.
What to reread before sending a quote
Six checks.
The number of videos is written in figures.
The rights carry an end date.
The revisions are capped.
The turnaround is realistic.
The total is calculated, not estimated.
And your details are up to date.
What leaves every euro collected
| Item | Its nature | Its frequency |
|---|---|---|
| Contributions | A percentage of declared turnover | Monthly or quarterly |
| Tax | Depending on the option chosen | Annual or withheld |
| Gear | Not deductible under this scheme | As you go |
What that changes about setting a price
The rate must cover contributions, tax, purchases and non-worked days. A price calculated on gross gives a net far lower than expected, and that is discovered in the first quarter.
What is set aside each month
A third of what comes in, on a separate account. It is the only habit that avoids the quarter where tax and contributions land the same week, to be confirmed with an accountant.
What the platform changes
On UGC MATCH, joining is free and there is no subscription: you publish your own packages with a visible price, and the order keeps a record of the brief, the accepted terms and the delivery. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: a fair rate is not the one the brand likes, it is the one that lets you take the same order again next month without losing on it.
Sources
- Portal do Empreendedor (MEI), Brazilian government
- Receita Federal, Brazilian tax authority
- Simples Nacional, official portal
- Urssaf, official auto-entrepreneur portal
- Service Public, how to become a micro-entrepreneur
- Service Public, crossing the micro-entrepreneur turnover thresholds
Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
