Realistic ranges in local currency, when to quote in a foreign one instead, and what usage rights add to the amount.
The three blocks of a rate
Three, and they are calculated separately.
The production: preparation, shooting, editing, versions. That is the only block tied to your time.
The usage rights: channels, duration, territory. That block is tied to the value for the client, not to your effort.
And the constraints: short deadline, travel, a second person on screen, a regulated category imposing line-by-line approval.
One rule simplifying everything: always state those three blocks separately, even in a short message. A single price invites negotiation of everything, three lines invite adjustment of one of them.
What export work pays
That is the part of the market many ignore, and it changes the scale of rates.
A foreign brand selling here buys three things it cannot find at home: a local face, a language that rings true, and a knowledge of the country's habits.
Three practical consequences.
Keep two price levels, one for the local market, one for foreign clients, without ever mixing them in the same document.
Count the extra administrative time: invoicing, supporting documents, sometimes international payment formalities.
And build the time difference into your deadlines, because an approval round trip takes an extra day.
Usage rights are a separate line
Three situations, three different amounts.
A single publication on the brand's account, short duration: that is the base level.
Distribution in paid advertising for a year: the amount changes order of magnitude, because the video becomes an advertising asset.
A broad transfer with no time limit: it is priced as a multiple of the base rate, never improvised in a conversation.
One sentence to keep ready: rights are not included by default, they are described and priced, and what is not written is not transferred.
The effect of invoicing on the amount
That is what explains the gap between the quote and what lands in the account.
Three elements to know before announcing a price.
The regime under which you invoice, which changes what you must add or withhold.
Any withholding applied by the client, which reduces the payment without reducing your declared income.
And the transfer charges, which bite hardest on small jobs.
Those three points are checked with an accountant before the first invoice, not after. One sentence in each quote then suffices to say whether the amount is expressed before or after those elements.
What each line of a price covers
| Component | What it pays for | How it is billed |
|---|---|---|
| Preparation | Script, location check, any purchase | A flat fee per order |
| The shoot | Time on site and the gear | Per video |
| The edit | Cutting, subtitles, exports | Per version |
| The licence | Media, duration, territory | As a separate extra |
What explains a gap between two quotes
Rarely the shoot. Almost always the licence and the number of revisions included. Two distant prices often cover two different scopes.
What is re-read before sending
What is included, what is not, the validity date and the payment date. Four lines that remove half the exchanges that follow.
When to raise your rates
Three signals, and none of them is the feeling of deserving more.
You have been turning down profitable work for three months, for lack of time.
Your acceptance rate exceeds four requests out of five, which indicates a price that is too low.
And you now deliver things you did not deliver at the start: extra versions, subtitles, compliance with mandatory statements.
One method avoiding awkward conversations: raise your rates on a fixed date, once a year, warning regular clients a month in advance, and applying the new rate to new orders only. Nobody disputes an announced rule; everybody argues with an increase decided in the middle of a negotiation.
Sources
Checked on 4 September 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.
