Granby is a small city with a food processing base, a well known zoo and a tourism season, which gives a creator an unusual mix: industrial clients in winter and consumer clients in summer.

Food processing pays year round

The region has a dense cluster of food and beverage producers who sell to grocery chains and distributors. They need product video, trade show material and recruitment content, and they are used to buying services from suppliers rather than doing everything in house.

Tourism carries the summer

The zoo, the lake, the regional festivals and the accommodation around them all commission content, and they commission it in spring for a summer that lasts about ten weeks. Pitch in March, film in April, publish in May.

A small city rewards showing up

There are few creators here and the business community is small enough that a reputation travels in months. Deliver well for three local businesses and the referrals arrive without any outreach at all, which is not true in Montreal.

The Montreal option stays open

Granby is roughly an hour from Montreal, which makes it viable to take capital work occasionally without living with capital costs. Keep two price lists and quote the Montreal rate for Montreal clients.

French is the default

The working language is French and Quebec advertising rules apply. Food producers selling into English Canada regularly need a second version, which is the most common paid add on in this market.

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Frequently asked questions

What pays year round here?

Food and beverage producers.

When is tourism content commissioned?

In spring, for a ten week summer.

Why does a small city help?

Referrals travel in months, not years.

What is the common add on?

An English version for the rest of Canada.