London, Ontario is a university city with a hospital network, insurance head offices and a student population that turns over completely every four years. Each of those is a different kind of video client.

The student audience renews itself

Forty thousand students arrive, spend and leave on a fixed cycle. Businesses serving them need new content every September for an audience that has never seen last year's campaign, which makes this one of the few markets where repeating a message annually actually works.

Health and research are the steady clients

The hospital network and the medical research institutes around the university need recruitment video, patient information and grant communication. That work is funded outside marketing budgets and it does not stop when advertising is cut.

Insurance and financial services are here in force

Several national financial companies have significant operations in the city. They need internal communication, recruitment and training video constantly, and their compliance requirements mean they prefer a supplier who follows instructions precisely over one who is creatively ambitious.

Toronto is two hours away, which changes the calculation

Close enough to take occasional capital work, far enough that Toronto creators do not come here for a local job. The regional market is genuinely yours if you are reliable.

English throughout

The working language is English. Federally regulated clients such as the financial companies may need French versions, which is a recurring and well paid second deliverable.

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Frequently asked questions

Why does the student market work?

The audience renews every year.

What are the steady clients?

Hospitals and research institutes.

What do insurers buy?

Internal, recruitment and training video.

Is Toronto a threat?

Two hours is far enough to protect the market.