A bilingual market where the French version is the reference version, and where delivering both languages is invoiced twice.
French first in production
Six concrete consequences.
A script written in French first.
A shoot planned around the length of French sentences.
Proofreading by somebody from here.
Subtitling produced in both languages.
French approval before the English version.
And extra time to allow for in the quote.
Deliver both languages, invoice both
Six invoicing rules.
Treat the second version as a full service.
Distinguish subtitling, voice-over and re-shot take.
Invoice the proofreading.
Allow a turnaround per version.
Write the rights for each language.
And never give the second version away to win the order.
It is not the same French everywhere
Seven markers to watch.
Everyday vocabulary, different from Europe's.
Expressions that do not travel.
The level of address depending on the audience.
Anglicisms accepted or refused depending on the sector.
Units and date formats.
Local cultural references.
And the expected speaking pace.
The sectors that hire
Six client families.
Video games and visual effects.
Technology companies.
Fashion and retail.
Food processing and hospitality.
Financial services.
And cultural institutions.
What they order most
Six frequent formats.
Short-form brand content.
A product demonstration.
A client testimonial.
A recruitment video.
Event coverage.
And a series of social formats.
The season changes everything
Six calendar adjustments.
Concentrate outdoor work between May and October.
Switch indoors from November to March.
Plan postponements for storms.
Anticipate short winter days.
Double the batteries in deep cold.
And sell studio shoots during the quiet season.
What a bilingual metropolis orders
| The buyer | Their typical order | What they require |
|---|---|---|
| A fashion brand | Wear and fabric videos | Two language versions |
| A game or software studio | Usage demonstrations | A confidentiality signature |
| A restaurant or fine grocer | Service videos | An off-service slot |
What bilingualism changes about the rate
The same video shot in French then redone in English is two deliverables, not a discount. Quoting it as two versions from the start avoids the argument at delivery time.
What is turned down here as anywhere
An order whose rights are not bounded. Duration, media and territory are written before the shoot, and a broader advertising run is renegotiated rather than absorbed.
What the platform brings
On UGC MATCH, joining is free and there is no subscription: you declare your languages, you are visible by category and country, and the order keeps a record of the brief and the delivery. The brand pays at ordering, the funds are not released straight away, and payment goes out on approval. The platform retains 10% of the price on the creator side, who therefore keeps 90%, and charges the brand a 6% service fee, with a minimum of 1.50 EUR.
One last marker: in this city, a creator who writes in French first and invoices both versions properly earns more than a faster creator who treats French as an end-of-project option.
