Pharmacy and dermocosmetics is the category where a single sentence can turn a video into a problem. It is regulated, enforcement exists, and final responsibility sits with the brand even though a hired creator said the words.

What cannot be claimed

That it cures, treats, prevents, replaces a consultation, or guarantees a result within a timeframe. Nor can you suggest an over the counter product solves something requiring diagnosis. These are health claims and they belong to neither the creator nor the brand.

What can be told

Texture, scent, how it is applied, how it fits into a routine, how far the packaging goes. Speaking in the first person and describing the experience without generalising to everyone else. The practical rule is: tell what you did, not what will happen to someone else.

Before and after needs rules

It is the format that converts most and carries the most risk. Same light, same angle, same distance, no filter, with the timeframe said out loud and without suggesting the result is repeatable for anyone. Keep the original files with their date.

Who speaks matters

If the creator is not a health professional, they must not present as one or give recommendations that sound like a prescription. If the brand wants a professional voice, it hires a professional and that carries different communication rules. Mixing the two roles is the most common mistake.

The brief protects both sides

Three mandatory sentences, three forbidden ones and one visual reference, written before filming. It protects the creator from saying what they cannot and the brand from having to pull a campaign and lose the entire production. It is the cheapest thing you can do in this category.

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Frequently asked questions

Can we say it improves a skin problem?

No, no health claims at all.

What can the creator tell?

Texture, application, routine and coverage.

Can we do before and after?

Yes, under identical conditions and no filters.

Can the creator appear to be a health professional?

No, not if they are not one.

Sources

Checked on 26 August 2026. Thresholds and rates change: where this guide and the official source disagree, the official source is right.