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ARTIPOPPE

Baby carriers for the new motherhood

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ParentingMarket: United StatesInstagramTikTokartipoppe.com

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About ARTIPOPPE

Artipoppe is a baby carrier brand whose website presents the Zeitgeist Baby Carrier Collection and a section called The New Motherhood. The messaging speaks to women who want to embrace who they are while carrying a baby. The site is in English and aimed at the US market.

What UGC content works for a brand like ARTIPOPPE

AngleWhat the video shows
Carrying through a dayA parent films a day at home and outside with a baby in an Artipoppe carrier, from the first buckle to a walk.
Zeitgeist collection tourA close look at the Zeitgeist Baby Carrier Collection, showing fabrics and details to the camera.
The New Motherhood voiceA personal monologue in the spirit of The New Motherhood, about identity after having a baby.

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