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Balabala

Baby, toddler and kids' clothing for every child's individuality

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FashionMarket: United Kingdom, CanadaInstagrambalabala.com

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About Balabala

Balabala sells baby clothes, toddler clothes and kids' clothing. Its site says each child should joyfully celebrate their individuality, and presents a wide selection of fashionable and functional items for children. For creators, the range suits outfit videos, dressing routines and family wardrobe content.

What UGC content works for a brand like Balabala

AngleWhat the video shows
First lookA morning dressing routine where a child picks an outfit from the range.
Everyday useA flat lay of a full outfit, then the same outfit worn at the playground or on a family outing.
Close-up detailsClose-up of fabrics, prints and fastenings, with a parent's honest comment on how the clothes feel to handle.

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