Baobab Collection
Unique objects that open an olfactory world of cultures
Open UGC offers at Baobab Collection
About Baobab Collection
Baobab Collection presents objects that are each unique, with a fragrance universe inspired by the imprint of cultures around the world. The European store serves France and Belgium. The brand is about atmosphere and storytelling, so slow, sensory home videos and tabletop scenes suit it.
What UGC content works for a brand like Baobab Collection
| Angle | What the video shows |
|---|---|
| Object as a story | A slow close-up of one object on a shelf, with a voice-over about the culture and mood it evokes. |
| Scent journey | A short trip through three rooms of a home, pausing at each object to describe the fragrance in plain words. |
| Why no two look alike | Two objects side by side, pointing out what makes each one individual. |
