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Crepe City

A sneaker culture festival with a huge market of rare pairs

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FashionMarket: FranceInstagramTikTokcrepe-city.com

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About Crepe City

Crepe City has celebrated sneaker culture since 2009. It describes itself as a lifestyle, footwear and fashion festival that showcases leading streetwear brands across Europe and hosts what it calls the world's largest market of exclusive and hard to find sneakers. Its public data lists France among its markets.

What UGC content works for a brand like Crepe City

AngleWhat the video shows
Festival day diaryA creator films from the queue to the last stand of the day, commenting on what they see and what they walk away with.
Outfit of the day, built for the festivalA get-ready clip centres on the sneakers and streetwear picked for the day, then cuts to the crowd.
Hunt for one pairA small quest to find one specific sneaker in the market area, with the search, the stalls and the verdict.

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