Héloïse et Abélard
Circular fine jewelry made in Paris from recycled gold
Open UGC offers at Héloïse et Abélard
About Héloïse et Abélard
Héloïse et Abélard presents itself as a pioneering house of circular jewelry in France. Its eco-responsible pieces are made in Paris from recycled 18 carat gold and second-hand diamonds, taken from signed jewelry that the house buys and transforms itself. A clear story for creators who like to explain how things are made.
What UGC content works for a brand like Héloïse et Abélard
| Angle | What the video shows |
|---|---|
| The story behind the stone | A creator explains in a calm voiceover that the diamonds are second-hand and the gold is recycled, while showing a piece up close. |
| Everyday styling | A creator puts on a piece in the morning and shows how it fits with a simple daily outfit. |
| Made in Paris explained | A creator reads the brand's own description of its circular approach and reacts to it on camera, in their own words. |
