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Huel

Nutritionally complete food for quick, no-fuss meals

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FoodMarket: France, Spain, Italy, BelgiumInstagramTikTokuk.huel.com

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About Huel

Huel describes its food as nutritionally complete, with 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients in one meal. The European site serves France, Spain, Italy and Belgium. A meal that is mixed, shaken or stirred in a minute is easy to show in a work-day routine or on a busy morning.

What UGC content works for a brand like Huel

AngleWhat the video shows
Desk-lunch routineThe creator prepares a Huel meal at the office in real time and keeps working while eating it.
Mixing and tastingA shaker, a measured scoop and a first sip on camera, with an honest reaction to texture and taste.
Busy-week planningSeveral days of meals lined up in the kitchen, with the creator explaining where Huel fits in the week.

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