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Le basement

A Montreal North Shore women's boutique with a personal touch

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FashionMarket: CanadaInstagramTikToklebasement.com

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Products to feature

Adèle Blouse
Adèle Blouse
CA$190
Valentina Botte
Valentina Botte
CA$339
Vivienne botte
Vivienne botte
CA$339
Miko Core Cardigan
Miko Core Cardigan
CA$149
Pei Monika Cardigan
Pei Monika Cardigan
CA$249
Caprie Pantalon
Caprie Pantalon
CA$199
Bami Chandail
Bami Chandail
CA$139
Baya Vincent Pantalon
Baya Vincent Pantalon
CA$169

About Le basement

Le basement is a women's clothing boutique on the North Shore of Montreal, known in its own words for warm, personalized service. It stocks distinctive pieces such as blouses, high boots, cardigans, wide-leg trousers and sequined tops, picked to bring a sense of well-being through fashion. The site is written in French and lists Canada as its market.

What UGC content works for a brand like Le basement

AngleWhat the video shows
Outfit of the dayA creator builds a full outfit around one piece and shows it from getting dressed to the final mirror shot.
Boutique visitA walkthrough of the shop with the creator trying on pieces and chatting with the team.
Day to evening stylingOne piece restyled twice, once for the day and once for a special occasion.

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