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Oscha Slings

Handcrafted woven baby wraps and ring slings made in Scotland

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ParentingMarket: United States, United KingdomInstagramoschaslings.com

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About Oscha Slings

Oscha Slings began in 2010, when Zoe, a mum of twins and three children in all, joined her love of baby carriers with design to make baby wraps for parents. The range covers woven wraps, ring slings, shawls, fabric pieces and scrap packs in patterned organic cotton, hemp and linen blends, handcrafted in Scotland. The shop speaks to parents in the US and the UK.

What UGC content works for a brand like Oscha Slings

AngleWhat the video shows
Wrap first fittingA parent ties a woven wrap for the first time in front of the mirror, talking through each pass of the fabric.
Pattern close-upSlow macro shots of a woven design, the colours of the warp and the texture of the fabric between the fingers.
Sling at the parkA ring sling used on a walk, showing how it is adjusted and how it looks in daylight.

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