
Othentique
Malazen, a leave-in serum for the face and scalp
Open UGC offers at Othentique
Products to feature

About Othentique
Othentique is a skincare brand whose French-language site centres on Malazen, a regulating cosmetic serum for the face and the scalp. It is a targeted, leave-in step designed to fit into a daily skincare routine, for skin that is prone to redness and flaking. The page is written for readers in France and Belgium.
What UGC content works for a brand like Othentique
| Angle | What the video shows |
|---|---|
| Routine slot | A skincare routine filmed step by step, showing exactly where the Malazen serum is applied among the other products. |
| Face and scalp | One bottle used on two areas: the serum applied to the face, then to the scalp, with a plain explanation of why it is made for both. |
| Leave-in texture | A close-up of the serum on the fingertips and on the skin, ending on the point that it stays on and needs no rinsing. |