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Othentique

Malazen, a leave-in serum for the face and scalp

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SkincareMarket: France, Belgiumothentique.net

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Products to feature

Malazen - Ωthentique™
Malazen - Ωthentique™
€29.99

About Othentique

Othentique is a skincare brand whose French-language site centres on Malazen, a regulating cosmetic serum for the face and the scalp. It is a targeted, leave-in step designed to fit into a daily skincare routine, for skin that is prone to redness and flaking. The page is written for readers in France and Belgium.

What UGC content works for a brand like Othentique

AngleWhat the video shows
Routine slotA skincare routine filmed step by step, showing exactly where the Malazen serum is applied among the other products.
Face and scalpOne bottle used on two areas: the serum applied to the face, then to the scalp, with a plain explanation of why it is made for both.
Leave-in textureA close-up of the serum on the fingertips and on the skin, ending on the point that it stays on and needs no rinsing.

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