
PUFFIT
Stylish, functional jackets for unpredictable weather and everyday life
Open UGC offers at PUFFIT
Products to feature

About PUFFIT
PUFFIT is a UK-born brand founded in 2021, with over 1 million jackets sold. It makes stylish, functional apparel for real life, from muddy park walks to rainy commutes. Its STM-TEX™ waterproof technology is used in pieces like the Classic Relaxed Fit Rain Hoodie, made for city downpours and trails.
What UGC content works for a brand like PUFFIT
| Angle | What the video shows |
|---|---|
| Rainy commute | A creator wears a PUFFIT piece on a wet walk to work and shows how it looks and feels in the rain. |
| Muddy park walk | A creator takes a weekend park walk in bad weather and films the outfit from the first step to the muddy return. |
| Everyday styling | A creator styles a PUFFIT piece in three everyday outfits and shows how it fits into daily life. |