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PUFFIT

Stylish, functional jackets for unpredictable weather and everyday life

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FashionMarket: United KingdomInstagramTikTokpuffit.com

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Products to feature

STM-TEX™ Classic Relaxed Fit Rain Hoodie
STM-TEX™ Classic Relaxed Fit Rain Hoodie
£49.99

About PUFFIT

PUFFIT is a UK-born brand founded in 2021, with over 1 million jackets sold. It makes stylish, functional apparel for real life, from muddy park walks to rainy commutes. Its STM-TEX™ waterproof technology is used in pieces like the Classic Relaxed Fit Rain Hoodie, made for city downpours and trails.

What UGC content works for a brand like PUFFIT

AngleWhat the video shows
Rainy commuteA creator wears a PUFFIT piece on a wet walk to work and shows how it looks and feels in the rain.
Muddy park walkA creator takes a weekend park walk in bad weather and films the outfit from the first step to the muddy return.
Everyday stylingA creator styles a PUFFIT piece in three everyday outfits and shows how it fits into daily life.

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