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Ser Menor

Children's clothing made in-house and with trusted partners

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FashionMarket: BrazilInstagramsermenor.com.br

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About Ser Menor

Ser Menor is a Brazilian children's clothing store. Its site says the range mixes pieces the brand produces itself with items from trusted partners, and that it aims for quality and care in every piece. For parents shopping in Brazil, it is a store where kids' outfits can be shown in real family routines.

What UGC content works for a brand like Ser Menor

AngleWhat the video shows
Outfit of the dayA parent dresses a child in one piece from the store and shows it at the start of an ordinary day.
Own production, explainedThe creator reads the store's own-production line aloud and points to the stitching and fabric on camera.
Wardrobe refreshA short before and after of a child's drawer, with the new pieces folded in.

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