SourBoys
Plant-based sour gummies and belts with playful flavor lore
Open UGC offers at SourBoys
Products to feature
SourBoys x Echelon Bundle
$79.99
Blackberry Strawberry Cotton Candy Cream Sour Gummies
$6.99
Pineapple Orange Mango Sour Gummies
$6.99
Covenant Blood- Raspberry Sour Gummies
$6.99
Strawberry Banana Sour Gummies
$6.99
Caramel Apple SourUp! Sour Powder
$2.99
Berry Unhinged Sour Gummies
$6.99
Pineapple Mango SourUp! Sour Powder
$2.99
About SourBoys
SourBoys makes sour gummies, belts and sour powders. According to its site, the candy is plant-based, colored with dyes from natural sources, has no Red 40 and contains 37% less sugar than leading brands. Each flavor comes with its own quirky fantasy story, which gives creators plenty of material for taste tests and reactions.
What UGC content works for a brand like SourBoys
| Angle | What the video shows |
|---|---|
| Sour face challenge | A creator tries a flavor for the first time and films an honest reaction to the sourness. |
| SourUp! powder hack | A creator sprinkles Sour Powder on Belts or Gummies and compares the taste before and after. |
| Flavor lore reading | A creator reads the story on a product page aloud, then tastes the flavor it describes. |
