TrueStart Coffee
Speciality-grade coffee, instant, in bags or ground
Open UGC offers at TrueStart Coffee
Products to feature
Office Starter Pack - With 2 Free Mugs
£50.15
TrueStart Flask
£20
Coffee Bag Gift Pack - With TrueStart Flask
£25
Instant Coffee Gift Pack - With TrueStart Flask
£20
Coffee Bag Starter Pack - With TrueStart Flask
£19.56
Instant Coffee Starter Pack - With TrueStart Flask
£11.88
Coffee Bag Discovery Pack
£40
Ground Coffee Discovery Pack
£30
About TrueStart Coffee
TrueStart Coffee makes coffee in three formats: instant, brew-in-the-cup coffee bags and freshly ground bags for cafetiere, filter or moka pot. The site says it uses speciality-grade beans and tests for stable caffeine content. It also sells a flask, starter packs and discovery bundles for newcomers.
What UGC content works for a brand like TrueStart Coffee
| Angle | What the video shows |
|---|---|
| Instant, but proper | A creator makes an instant cup in the morning and tastes it on camera, comparing it with what they expected from instant. |
| Coffee bag in the flask | A coffee bag goes straight into a cup or flask with no equipment, then the creator heads out the door. |
| Discovery bundle tasting | Several bags from a discovery pack are tried one after another, with a quick note on each. |
