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Typology Paris

French skincare that matches ingredients to each skin typology

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SkincareMarket: United StatesInstagramTikTokus.typology.com

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Products to feature

Tinted Trio, Serum, Concealer + Lip Oil
Tinted Trio, Serum, Concealer + Lip Oil
$117.30

About Typology Paris

Typology Paris studies the right ingredients for each skin typology. Its skincare is described as naturally active, sustainable, vegan and made in France. The page in the data targets the US store, and its catalogue entry is a tinted trio that combines serum, concealer and lip oil.

What UGC content works for a brand like Typology Paris

AngleWhat the video shows
Shade matchingThe creator tests the shades of the tinted trio on her skin tone in natural light.
Five-minute faceA quick routine shows serum, concealer and lip oil applied in one sequence.
Ingredient storyA talking-head clip explains the brand's idea of choosing ingredients by skin typology.

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