Web
App-based mobile transportation for users around the world
Open UGC offers at Web
About Web
DiDi Global describes itself as the world's leading mobile transportation platform, with a full range of app-based services for users around the world. For a UGC creator, it is a brand tied to everyday moments: planning a trip on your phone, getting around the city and sharing how the experience feels from the user's side.
What UGC content works for a brand like Web
| Angle | What the video shows |
|---|---|
| Day out in the city | A creator follows a normal day and shows, screen by screen, how they use the app to get from one place to the next. |
| First time using the app | A first impression video that walks through opening the app and exploring the services it offers. |
| Getting ready to go out | A short get ready routine that ends with the creator checking the app on their phone before leaving home. |
