A day out in the city, told through the DiDi Global app
Lifestyle · Mexico · Video in Spanish · 1 deliverable
The mission
A creator could pitch a short vertical video that follows one ordinary day and shows how the app-based services of DiDi Global fit into getting around, filmed from the user's point of view with a natural voiceover.
What to film
First 3 seconds
Close-up of the creator's phone opening the app, with a quick line saying where the day is headed.
Middle of the video
Screen recording mixed with shots of the creator moving through the city, showing how the services are used step by step.
Last 5 seconds
The creator arrives, puts the phone away and gives a short, honest verdict on the experience.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | Spanish |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
Make an offer
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Frequently asked questions
What would the video focus on?
It would focus on a real day out, showing how the app is used from the user's side rather than making big claims.
What would the creator need to film it?
A smartphone, access to the app and a few outdoor locations are enough for this kind of video.
Is this an official brief?
No. It is only an idea a creator could propose to the brand, and nothing is agreed in advance.
