Ana Usemann

I'm Ana Usemann, a UGC creator from Sorocaba, in the state of São Paulo, Brazil. My content has a few recurring ingredients: lifestyle, motivational messages, daily routines, makeup tutorials and transitions, among other things. I like variety, and I like content that has some movement and personality in it. If a product can be shown through a quick change from one look to another, or through a step-by-step routine, I get interested right away.

Makeup tutorials are a natural fit for beauty and skincare, which are the topics I focus on most. A tutorial lets the viewer see a product doing its job, one step at a time, instead of being told that it works. Transitions bring a different energy: the cut from bare skin to a finished look, or from one outfit moment to the next, makes people stay to see what happens. I also share routines and motivational content, so a product can sit inside a day that feels aspirational and still real.

For brands, this means options. A beauty or skincare product can be shown as a teaching moment, as a visual reveal or as part of a routine, and I can choose the approach that suits your message best. Because I'm used to talking about motivation and daily life, I can add a human tone that avoids the cold feel of a catalog. I speak Portuguese, so my videos are made for audiences in Brazil. Whichever route we choose, the product stays at the center and the creativity serves it, not the other way around.

I post on Instagram, TikTok and YouTube, so I'm used to thinking about different video lengths and rhythms, from quick vertical clips to something with more room to explain. I offer one UGC video delivered in 5 days. It is a clean way to start, and if the first piece works for you, we can talk about more.

When we collaborate, I appreciate a brief that says what the product is and what you want people to feel or do after watching. I confirm the plan, shoot, and deliver on time. If you want to adjust the tone or the edit, tell me and I'll take it from there. I'm open to working with brands that value natural, authentic content.