Beatriz de Souza

I'm Beatriz de Souza and I make beauty UGC content from Registro, in the interior of São Paulo state. What drives me is looking after skin and hair: skincare, hair treatments and everything around that routine. I speak Portuguese, I film for Instagram, and I like to show a product the way it really is, without exaggerated promises.

Beauty is the center of my work, but not the only thing. Besides skincare and hair, I also talk about home, because a care routine happens inside a space: the bathroom, the countertop, the corner where the products live. When a video shows that context, the viewer can picture using the same thing. For cosmetics brands, hair-care brands or household items, that helps turn a product into something from everyday life.

The value I can offer a brand lies in clarity. A good beauty video shows the texture, explains what the product is for, tells how it fits into a routine and lets the person decide whether it makes sense for them. I try to do that in a natural way, calmly and without rushing to push a sale. The idea is that the audience feels they are getting a sincere recommendation, not a dressed-up advertisement. I like to think of the video as a small visit to someone's routine: short enough to hold attention and complete enough to answer the most common questions.

As for formats, I work with Instagram and I offer 1 UGC video delivered in 5 days. That single format is easy to book: you know exactly what you will receive and when. If you like the result, the conversation can move on to more videos, but starting with one already lets you judge my style and how well it fits your brand.

In practice, the collaboration begins with your brief: what the product is, who you want to reach, which points must be included and what should stay out. If I have a doubt, I ask before filming so nobody's time is wasted. Then I deliver the video within the agreed deadline and stay available to talk if any detail needs adjusting. Simple communication and respect for what was agreed are what I value most in any partnership.