Bia Marques

I'm a UGC creator based in São Paulo, Brazil, and I make content about beauty, fashion and skincare. São Paulo is a city full of different styles, rhythms and people, and it is the backdrop to how I think about these themes: products need to work in a fast, busy, varied everyday life, not only in a perfect setting. I like to keep a sense of where I live in the videos, because it shapes the way I talk and the situations I show.

I film in Portuguese and share on Instagram. My videos are made to be easy to watch: they show a product, explain what it is for and let the viewer see it in use. When I work on skincare, I focus on texture, application and how it fits into a routine. In beauty, I look at colour, finish and how a look comes together. In fashion, I think about styling and about what can be worn more than once in different ways. I keep the pace easy, with a clear start and a calm finish.

I create natural, relatable videos that help brands show their products in real life. My aim is to sound like a person recommending something, not like an advertisement. That means a relaxed voice, plain words and an honest comment on what I notice, including the details that are less obvious at first glance. A viewer who senses honesty tends to trust the recommendation more, and I would rather leave a video a little imperfect and sincere than polished and empty.

For brands with an audience in Brazil, content made by someone based in São Paulo brings the local language and the daily references of a large Brazilian city. For brands in beauty, fashion or skincare, it also brings a clear demonstration that can be reused across posts and campaigns. I stay close to the brief and pay attention to what the brand wants people to understand.

I am open to collaborations with brands looking for authentic content. My profile does not list packages yet, so the number of videos and the timing can be discussed from scratch. Send me the product, the audience and your goals, and I will tell you how I would film it. Whenever a brand has a deadline, I want to know about it at the start. I like to ask questions early, so that the final result matches what you have in mind.