Carla Gordillo

I'm Carla Gordillo, a UGC creator based in Ramallo, Buenos Aires, Argentina. I make content about beauty, skincare and fashion, and I share it on Instagram and TikTok. I film in Spanish. The idea behind everything I post is easy to say and harder to do well: show a product the way it fits into a normal day, in videos that are natural and pleasant to watch from the first second to the last.

Beauty and skincare are where a camera can be the most useful, because so much depends on details a photo cannot carry. How a texture spreads, what the product looks like once it is applied, how a routine is put together step by step, what the packaging is like in the hand. I like to film these things at a normal pace, in ordinary light, in the places where people really get ready. Fashion adds a different question: how does a piece look when someone puts it on, sits down, moves around, walks out? I try to answer that in the same plain way.

I am based in a town in the province of Buenos Aires, and I speak to my audience in Spanish. For brands that sell in Argentina or to Spanish-speaking customers elsewhere, that matters, because the words in the video are the words viewers would use themselves. I do not try to sound like a presenter or follow a polished script. I try to sound like somebody sharing something useful with a person they know.

What I can offer a brand is a clear, honest and watchable video that shows the product in a real situation. I think this is the part of UGC that works: viewers are used to advertisements and quick to notice them, but they stay with a video that looks like a genuine experience. My focus is on keeping the product visible and understandable while the setting stays relaxed. Instagram and TikTok are where I publish, so the videos are made with those feeds in mind.

I have not set fixed packages on my profile, so the format is discussed directly. Tell me what you sell, who it is for and what you would like viewers to take away, and we can agree on the content, the number of videos and the timing together. I read the brief carefully, I ask if anything is unclear and I keep communication simple. Brands looking for honest content are welcome to get in touch.