Emilli

I'm Emilli, and I create UGC content in fashion, beauty and personal care from Salvador, Brazil. I like to talk about things that are part of so many people's routines: what to wear to go out, what goes on the face before bed, what we choose to feel good in our own skin. I treat these subjects simply, in a close tone and without hurry. I prefer an honest explanation to a big promise.

My topics are fashion, beauty and personal care, and among them skincare is the subject that attracts me most. In skincare, I like to present the product clearly: what the packaging looks like, how it is used, where it fits in the routine and what can be noticed afterwards, without exaggeration. In fashion, I look at what can be worn day to day, and in beauty, at what helps a person feel at ease. Each of them gets the same simple and direct treatment.

For a brand, this means a video that presents the product clearly and close to the viewer. When someone looks for a recommendation in skincare or fashion, they want to see the product for real, hear a simple explanation and understand whether it suits their life. That is what I try to deliver: honest, direct content that is easy to follow and helps a decision along without forcing the sale. The viewer should finish the video knowing what the product is and when they would use it.

I film in Portuguese and publish on Instagram and Pinterest. Instagram favours short vertical video, and Pinterest gives beauty and fashion content a longer life, because people save ideas to come back to later. My package is 1 UGC video delivered in 5 days, designed to show products in a clear way, close to the audience. It is a good way to begin and to see how the result fits into the brand's communication.

In day-to-day work, I start by reading the brief carefully and I ask whatever is needed before filming. I like to keep communication simple and respectful, to warn about any change and to deliver on the agreed date. I receive comments openly, because the video is yours too, and I want the brand to recognise itself in the result. Sharing your brief early helps me plan the shoot calmly. If you work with fashion, beauty or personal care, let's talk.