Esperanza Escribano

I'm Esperanza Escribano, and I create UGC content from Madrid, Spain. I speak Spanish on camera and I like my videos to sound like a quiet conversation, the kind where someone tells you what they tried and what they thought of it, with no rush and no catalogue phrases. I would rather a viewer finish a video feeling they understood the product than feeling they were sold something.

My topics are beauty, skincare and lifestyle. With beauty and skincare, I stop at the details that truly help someone decide: what the texture is like, where the product sits in a routine and what you can honestly expect from it. Lifestyle adds the everyday context, those moments at home and in the city where a product slips in almost unnoticed. Living in Madrid gives me a very familiar setting for that kind of scene.

What I look for in every video is that it feels real to the person watching. I prefer a calm, careful tone over exaggerated staging, and it matters to me that the brand's message arrives clearly without the video looking like a disguised ad. That is why I do not promise figures or specific results: what I can promise is attention to detail and consistency between what I say and what is on screen.

I share my work on Instagram, TikTok and YouTube. Having three platforms lets me think about the content according to where it will be watched: an agile start for the short formats, and a little more calm when the space allows it. I have not published fixed packages, so the number of videos, the length and the main platform are agreed with each brand according to what its campaign needs.

I am interested in collaborating with brands that value this approach. To begin, send the brief with the product, the message and any limits you want to set; I will suggest how I would film it, and once we are clear, I film and deliver. If something has to be adjusted, I am open to reasonable feedback. I try to answer clearly and to warn in good time if anything changes. I would rather agree a realistic plan at the start than promise something that does not hold later. Let's build something real together.