Estela Fonseca

I'm Estela Fonseca, a UGC creator from São Paulo, Brazil. If there is a single word for my videos, it is sequence. I like to film beauty and skincare as a series of small steps rather than a single shot of a bottle: cleanse, apply, wait, notice. Lifestyle fits around that, as the moments in which those routines actually happen. I create in Portuguese and publish on Instagram and TikTok.

Showing steps in order does something useful for a viewer. Anyone who is thinking of buying a skincare item wants to know how much to use, what it feels like going on, how long a routine takes and whether it asks for a lot of effort. A video that follows the sequence answers those questions without needing to list them. It can also show the product next to other things in the routine, so the viewer understands where it fits.

On the beauty side, I give the same attention to the finish: how something looks after it settles, in ordinary light rather than flattering studio light. For lifestyle, I place the routine in real places such as a bedroom mirror or a sink, and I keep the pace gentle. TikTok gets a brisker version and Instagram a slightly calmer one, but the honesty is the same in both. I keep the camera steady and the framing simple, so attention stays on the hands, the product and the result instead of on editing tricks, and I would rather include one extra step than skip over something a beginner might wonder about.

This approach helps brands whose products need explaining, because a clear sequence reduces the guesswork. You get content that works as a mini-tutorial and a recommendation at once, with natural Portuguese narration and no hard sell. I have no fixed packages on my profile, so the number of videos, the format and the delivery date are set together once I know what you are launching.

To work with me, send a brief covering the product, your audience, the key message and what to avoid. I confirm my plan, film, and deliver. If a detail should change, tell me and I will adjust it. I reply promptly and keep things simple, and I'm open to collaborations with brands looking for authentic beauty, skincare and lifestyle content.