Fernanda Avillér

Hello, I'm Fernanda Avillér, an actress, mother and presenter for 13 years, and I'm based in São Paulo, Brazil. I lend my voice and image to several brands through the gift of communication, and that background is where my work as a UGC creator comes from. Being in front of a camera, speaking clearly and keeping a viewer's attention is something I have done for a long time, and I bring it to every video.

For a year now I have also worked as a Live Seller, presenting brands and products through lives and videos that sell. That experience taught me to explain a product directly: what it is, what it is for, why it can make a difference to the person on the other side of the screen. I do it warmly, like someone talking with the audience, without a rehearsed advertising tone.

My topics are beauty, parenting and lifestyle. I share my routine and the products that help us in daily life, all made with care for the audience. As a mother, I know the rush of mornings, the wish to find something practical and the care that goes into choosing what comes into the home, and that naturally finds its way into how I tell things. For personal care, family or household brands, that closeness helps the audience recognise itself in the video.

I film in Portuguese and in Spanish, which lets a brand speak to audiences in both languages with the same person and the same tone. I publish on Instagram, TikTok and YouTube, which gives flexibility to shape the video around the channel: something short and quick for some, something slightly more developed for others. My format is the single UGC video, delivered in 5 days, and it works well as a first step before thinking about a bigger collaboration.

To work together, the best start is your brief with the product, the audience and the main message. If anything stays open, I ask before filming. I deliver within the agreed deadline and keep communication open. If your brand is looking for an experienced, warm and trustworthy voice to present a beauty, family or daily-routine product, get in touch and we'll see how to adapt the content.