Floriane

I am Floriane, a UGC content creator based in Paris. I create short vertical videos for fashion brands that want to showcase their products worn by real people rather than staged in a studio.

Fashion is a unique category because clothing sells through movement. A photo shows a cut, while a video demonstrates how the fabric falls when walking, how a material reacts to light, and what the piece truly looks like once it is off the rack. This is what I film: the product worn, not described. I shoot in real settings, such as an apartment, a street, or a staircase because as soon as a video looks like a set, the viewer stops believing in it.

I film in French for a French audience. This matters more than you might think: a video dubbed or subtitled from English can be spotted immediately, and a brand selling in France benefits from content that sounds like it was written in French, with the rhythm and expressions that go with it. Paris adds something tangible to the process, as I can change locations within ten minutes of walking without it costing a day of production.

What I deliver is vertical video designed for a paid feed: a hook in the first two seconds, the product worn and used, and a reason to stay until the end. I can shoot the same idea with three or four different openings when a brand wants to know which captures attention, which is generally the quickest way to learn something before committing to a media budget.

Regarding my working style, the brief that brings out my best tells me the purpose of the video and where it will be distributed, not just what it must convey. Content for a cold audience in paid advertising is not the same as content for a product sheet, and I make different choices from the very first seconds based on the response. Let me know what I can assert and what should be avoided, and I will stay on track. The outfit, the setting, the exact words, and the rhythm, leave those to me: I know what sounds right in my voice, and a script that is too rigid is exactly what turns a video into an advertisement.

My standard formula is a video delivered within five days. Send me the piece and tell me what you are looking to sell better, and I will honestly tell you if I am the right person to do it.