Jonathas

I'm Jonathas, a UGC creator based in São Paulo, Brazil. If I had to sum up my content in two words, they would be men's fashion and lifestyle, which is where I feel most at ease in front of the camera. São Paulo is a city of fast streets, mixed styles and people who dress with intention, and living here shapes the way I look at what men wear and how they go through their day.

Besides fashion and lifestyle, I also cover skincare, a topic that deserves to be explained in a simple, down to earth way. I'm not trying to sound like a catalogue. I would rather show a product the way a friend would show it to you: taken out of its packaging, held in the hand, used in a real routine, and talked about in everyday language that my Portuguese-speaking audience understands right away.

What a brand gets from me is closeness. My videos aim to present your product in a natural, close and authentic way, without exaggerated claims or stiff scripts. A viewer who sees a person simply trying something and reacting honestly is far more likely to stop scrolling than someone watching a polished commercial. That is the kind of trust I try to build in every video I make.

I film in Portuguese and post on Instagram and TikTok, so I think in vertical, short and easy to follow formats. At the moment my package is an unboxing video: one video, delivered in 5 days. It is a good fit if you are launching a new item, sending out a product to test, or simply want to see how a first impression plays out on camera: the opening of the box, the first look, the first touch and my honest first reaction.

I enjoy adapting each video to what your brand needs, so tell me about your product, your audience and the tone you have in mind, and I will build the content around that. I like clear briefs, I answer questions as they come up, and I keep to the delivery date we agree on. If you are looking for a creator from São Paulo with a natural presence and an eye for men's style, we can talk about how to make it work for your brand.