Gabi Bernardes

I'm Gabi Bernardes, a UGC creator from Cabo Frio, Brazil. My videos revolve around a simple idea: looking after yourself is part of the routine, and the routine can be shown without a filter of perfection. Beauty, fitness and skincare live side by side in my content, which I share on Instagram and TikTok, always in Portuguese.

Fitness comes in as a habit, not as an obligation: what you use to move, how the body and skin feel afterwards, what helps keep things consistent. Beauty shows the product on the face or hair, with comments on application and finish. Skincare completes the cycle, with texture, order of use and how it feels on the skin. Mixing the three subjects lets me present a product inside a whole day and not only inside a closed frame.

For a brand, that means content with context. A skincare product gains strength when it appears in the middle of a real routine; a fitness item is more convincing when it is shown in use, not standing still. I do this naturally and without inventing benefits I have not seen. I do not publish follower numbers or campaign results, because I would rather the assessment be made on what I present. I speak to the Brazilian public with the vocabulary of someone who lives in Cabo Frio and knows how everyday talk sounds here. That keeps the tone honest, relaxed and easy to follow for anyone watching.

My way of working is direct. You send the brief with the product, the goal and the communication rules. I read it, ask questions and propose how to film it. I have no fixed packages published, so the number of videos, length and delivery date are agreed according to your campaign. I stay in the conversation until delivery and make reasonable adjustments after you have watched the result. If an idea does not fit what I normally do, I would rather tell you at the start than hand over something that feels forced.

If your brand works with beauty, fitness or skin care and wants to show the product on an ordinary day of an ordinary person, let's talk. Let's create something real together.