Gabriela Gomes

I'm Gabriela Gomes, and I create UGC content in São Paulo, Brazil. The sentence that sums up my work is simple: connecting desires with real people. Before any filming or editing technique, that is the idea that guides what I do, because a brand exists to answer a desire, and a video works when the person watching recognizes themselves in it.

My subjects are beauty, fitness and lifestyle. In beauty, what interests me is discovery: what the product promises, how it behaves on the skin and what changes in a routine. In fitness, the focus is on habit and consistency, on whatever helps keep a rhythm, and not on miracle promises. In lifestyle I bring in the daily choices that say a lot about who we are: what we buy, how we organise our time and what makes us feel good.

I record in Portuguese and in Spanish. Being in São Paulo and speaking to a Brazilian audience does not stop the same content from reaching people who live in Spanish speaking countries, and that can be useful for brands with a presence in more than one market. I like to think that every video begins with a simple question: what is the person on the other side of the screen looking for? Sometimes it is a solution for their routine, sometimes it is just the wish to see themselves represented in a product. When I manage to answer that sincerely, the content stops being a demonstration and becomes a conversation, and that conversation is where the brand finds people willing to listen.

I publish on Instagram and TikTok. My format is the unboxing video, delivered in 5 days, a good fit for brands that want to show the experience of receiving and opening a product in an authentic way. Unboxing has one advantage: it puts the viewer in the place of someone who has just bought, with the curiosity, the first reaction and the first impressions that come with it. For brands that want to reach their audience without a staged feel, it is a direct route.

When we work together, I start from the brief and try to understand the desire the brand wants to awaken and who the real people are that it wants to reach. I keep the conversation clear, film with naturalness and deliver on the agreed date. If your brand wants to reach its public in an authentic way, I would be glad to talk.