galla

I'm galla, and I create UGC content from Italy. Beauty, skincare and fashion are the areas I work in, I publish on TikTok and I film in Italian. Those three topics have a lot in common: they all begin with small choices people make in front of a mirror, in a wardrobe or at a bathroom sink, and they all raise the same question for a viewer, which is whether a product is really worth their attention.

My way of answering that question is to keep things natural. I focus on videos that are pleasant to watch and show products in real situations, without turning every second into a performance. A cleanser in a morning routine, a lipstick before going out, a jacket worn with things already in the wardrobe: that is the level of detail I like. The aim is that someone watching on TikTok recognises the moment, thinks of their own routine and understands what the product might do for them.

For a brand, what I bring is a clear, honest voice in Italian. Since I film in Italian, I can speak to an Italian audience directly, with the expressions and the tone that people use between themselves, not a stiff translation of an English script. That matters on a platform where viewers decide within seconds whether to keep watching. I keep the pace light, I show the product clearly and I say what I think of it without exaggerating.

I'm happy to collaborate on authentic product videos. This can be a product you want to introduce to new people, a routine in which your product has a natural place, or a simple demonstration that answers the questions customers often have. I don't have a catalogue of fixed formats to present here, so the first step is a conversation: tell me about the product and who it is for, and I'll suggest how I would film it before we agree on anything.

Brands looking for honest content are welcome to get in touch. I like to work with a clear brief and direct messages, so I always ask when something is unclear and I tell you plainly if an idea doesn't suit my style or the product. My priority is that the video feels true to the people who will watch it, and that you end up with a piece of content you can stand behind. That is the kind of collaboration I enjoy most.