Islayanne vasconcelo

I'm Islayanne Vasconcelo, a mother and homemaker, and I use social media to share my experience and the brands I believe people should get to know. I live in Maracanaú, in Ceará, Brazil, and I create content for Instagram. It is not a studio life: it is the routine of a home, with family commitments and short time, and that is exactly where I get my way of talking about products.

My subjects are beauty, fashion and lifestyle. I can talk about a personal-care item that enters my day, a piece of clothing that suits everyday life, something practical that helps whoever looks after the house and the family. What interests me is introducing brands and products to my audience in a way that makes sense to them, with the eye of someone who chooses carefully before buying.

For a brand, that means a voice close to ordinary people. Those who follow me see someone living in the same reality, so a recommendation from me sounds like one from an acquaintance, not a distant advertisement. I try to explain the product simply, show how it is used and make clear why it may be worth it. I like to speak to the camera as in a chat with a friend, calmly, unhurried and without memorised lines that sound artificial. If a product does not match my profile, I prefer to say so right at the start of the conversation.

My main format is the product Reel of up to 30 seconds, delivered within 7 days. It is a size that fits Instagram well: long enough to introduce the item and show it in use, short enough to hold attention until the end. Since the deadline is one week, the filming can be planned calmly and the video delivered well finished.

In a partnership, I like to begin by understanding what the brand wants to communicate: the product, the audience and the points that cannot be left out. Then I organise the filming around the hours of my routine, keep you informed and deliver the Reel within the deadline. If a detail has to be adjusted, we talk politely and to the point. I prefer an honest, calm partnership to promising what I cannot deliver.